We all know at the end of the day that if a vehicle is not sold, no one makes money. A very simple and basic tenet of commission based selling we are all familiar with. The root principle of this model is that more traffic drives more sales. Thus, dealerships’ advertising spend [...]

In my previous two posts, “Learn online business strategies not just automotive online strategies” and “Now it’s time to get serious about that internet thing. Are you serious?!,” I implied that automotive dealerships need to stop treating their internet departments like a detached part of their dealership. Instead, embrace their online strategies [...]

Outsourcing automotive technology services is a vast occurrence across the automotive digital marketing space. The reasons vary, but the majority of reasons surround two main points: knowledge and time. The majority of dealerships do not think they have the knowledge and expertise to market to their online customers and they do not think [...]