I wrote a post discussing the emergence of social media and mobile technologies in the automotive industry at DrivingSales. The post discussed a recent automotive digital marketing conference initially focused on transitioning the dealership of today into the future; however, the conference took a “follow-the-shiny-object” tone.
Here’s the first little bit:
The internet community at large is [...]
Amber Naslund recently discussed the challenges of attending and conducting conferences in her highly rated blog, Altitude Branding.
My initial reaction to her post was, “Yeah, I guess, but really, Amber? I attend one to three conferences a year trying to improve my business acumen. Are these reactions truly valid?”
I am currently attending an [...]
I love futuristic technology. I enjoy playing and experimenting with technology that makes me feel “Star Wars”-esque. Here is something Mashable recently discussed.
General Motors and several universities have teamed to develop a next-generation heads up display. This tool changes an ordinary automotive windshield into an augmented reality information dashboard. In Layman’s terms, your car windshield [...]
Interview (continued)
What do most aspiring leaders not have that keeps them from becoming leaders?
A good leader can hear the cries of his people and speak to them in a way that they understand and believe is true. Once again, too many “non-leaders” are me-focused opposed to us-focused.
Can you give an example of a leader that [...]
The web has definitely changed the complexity of price modeling as we know it.
Customers today have greater access to price comparisons than ever before. “In the good ‘ole days,” customers had to drive around town to compare prices of automobiles. Families would pack into a vehicle early Saturday morning after a great breakfast and visit [...]
Below is an article written for an NADA publication regarding internet sales best practices written by Phil Sura at Unity Works Media.
Let me know what you think.
Redesigning and Refocusing Your Approach to the Market
If you take the teaching points from the sales masters of yesterday and apply them to the new world of technology, you [...]
“Andy is a solid guy with a good reputation in this small industry.”
Jesse Biter, CEO, Homenet, Inc.
Check out the review below on the Blackberry Storm from automotive blogger, Alex Snyder.
First off, sorry for disappearing from Dealer Refresh again - I was on another vacation….rough life, I know. I just got back Monday morning and thought I’d do a quick review on the Storm since it has now gone through its first [...]
Phil Sura, VP Automotive Division, Unity Works Media, Inc.
Hospitals have to be the most inefficient models in existence. During a trip to Boston, I was required to visit an emergency room for a spider bite. I knew that I needed some antibiotics to fight a small infection and I was disappointed to discover that Boston [...]
Everyone knows the economic downturn has caused dealerships to examine their expenses with a scalpel. Dealerships are literally in a fight for survival based upon their expenses because most incomes are drastically shrinking. We know there are successful dealerships weathering through the storm because of their innovation and adapting to the challenging economic [...]