New Follow Friday Format

by Andy Warner on April 16, 2010

Image representing Micah Baldwin as depicted i...
Image by Micah Baldwin / Learn To Duck via CrunchBase
Chris Brogan and Chris Voss have recently discussed the demise of Follow Friday on Twitter throughout their various communication channels.  Chris and Chris agree that Follow Friday has become somewhat of a mess.  I agree with them as well.  However, let us review the possibilities amidst the clutter.
The Problems of Follow Friday Seen From Chris
Chris Voss first spoke of the demise in March 2010.  Voss’s reason was that Follow Friday interrupted the quality conversations and dialogues he experiences with his Twitterverse.  For quite some time, Chris does not look forward to Fridays because he believes he will not accomplish much work with his followers because they will be bombarded with needless Follow Friday notifications.  Follow Friday is the equivalent of spam in that it distracts individuals from meaningful networking, brand-building and gowth, according to Voss.  Finally, Chris went so far as to start a campaign to ban Follow Friday.  Chris Voss was (and is) pretty passionate that Follow Friday should end. 

Chris Brogan’s reason is slightly different and provides a recommendation for improvement.  Chris Brogan provided a brief biography of Follow Friday and the creator Micah Baldwin.  According to Brogan (and confirmed in other bloggers’ posts throughout the blogosphere), Follow Friday was created by Micah Baldwin to introduce new social media types to various online communities.  Follow Friday enabled the newest social media convert to learn more about the “influencers” in certain markets.  In other words, if Chris Brogan submitted a Follow Friday tweet, these people were leaders and influencers because of Brogan’s seal-of-approval.  (Brogan knows that his approval cares weight and rightfully so.  He has worked hard to deserve his success).  Chris Brogan did not harp on the demise and interruption that Follow Friday has brought upon the Twitterverse like Voss, but provided a solid recommendation of turning Follow Friday into something positive. 

The Possibilities of Follow Friday

I agree with the rant and the recommendation, but will provide something more.  Thus, I am going to present a new format of Follow Friday.  Chris Brogan suggested that everyone create a post on your blog with the Follow Friday individuals you recommend for the week.  List the individuals’ Twitter id and why they are important to you.  Then, share your link with the Twitterverse.  

Why do this? 
This is done for three main reasons:  
1. Cleans up Twitter.  The drop in Follow Friday notifications will greatly increase the work flow and through-put of ideas in the Twitterverse.  Minimal distractions will enable greater collaboration among individuals. 
2. Iinsight into why people are important.  Gone are the days of mass media marketing.  Very few people attract followers because their name was listed on a tweet.  People follow individuals because they matter, they make changes, they are a Linchpin.  Become a Linchpin, attract Linchpins and follow Linchpins.
3. Link love to you and these people.  Google, Yahoo and Bing incorporate Twitter feeds into their search algorithms.  The combination of Twitter ids and blog traffic makes for a nice bump in a website’s search rank.  The long-tail power of this process could be huge too.  
My New Follow Friday Format 
@chrisbergman – Social media maven based in Cincinnati, OH.  A quiet, unassuming and introvert-type guy that loves breakfast with seniors at Perkins.  YEAH RIGHT!  Seriously, Chris knows his stuff when it comes to the local web.   
 
@chriscostner – Budding automotive online professional in Norfolk, Virginia.  Definitely check him out if you need a vehicle in the greater Norfolk area.  He is developing an understanding of the true sport, football, aka soccer.  I look forward to meeting you (in person) at Digital Dealer 8.
 
@firesign3000 – My new nemesis trying to steal my mayorship from Chipotle.  
 
@imacsweb – I grow to like this guy more and more every week, but I do not know why.  I hope to find out at Digitial Dealer 8 next week.  His love for the (online) automotive industry is infectious.
 
@soccerhistory – An up and coming youth soccer website.  This guy provides the history of soccer and the growth of youth soccer in video format. 
 
@spanishtango – My antagonist in the world of Spanish football.  Just ask her, she will admit it.  A Spanish teacher that loves Lionel Messi more than Pele.  I am, of course, the exact opposite–especially since Barcelona recently dismantled Arsenal, 4-1 and Messi scored all four goals for Barcelona. 
 
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{ 3 comments… read them below or add one }

Chris Voss April 17, 2010 at 1:23 am

Andy, thanks for the mention in your blog post. I’ve put a link in my post to yours. I dont know if you saw that shorty after I did an update on making lists for Follow Friday as a resolution, many people have been doing. Thanks for the positive writeup. I really like chatting with my peeps but many times even when I shoot out stuff on Friday no one sees it in the mix. Many people just turn Twitter off on Friday. Overall my study proved very few people use the Tweets info and the mass who send them think they are used by the majority. We changed many peoples minds when they realized its a very slim group of people that use the data. You would be better to follow people off of their lists.

Many people also thought it was a game to add followers and we got many people to actually research the results and found it does very little in adding followers.

As far as I feel, if people want to thank me with a recommendation – the Retweet of something smart I say, is the best endorsement and referral to your friends.

Thanks!

Chris Voss

Chris Voss April 17, 2010 at 1:27 am

…Oh, and that ban site, I didnt start it, just for the record. I found it on the internet already going. LOL.

Andy Warner April 19, 2010 at 11:43 am

I agree. The retweet is the most positive recommendation (in the short term). I agree that a blog post listing recommended tweeps and incorporating the list feature that Rebecca Woodhead recommended are two features I will now use (for the long term).

Thanks again for presenting this discussion, Chris.

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