We can skim really fast now. This is a problem for marketers, because it means that if they don’t make the good parts easily findable and accessible (and bold and loud and memorable) then the whole product becomes invisible. As consumers of information, though, I wonder if the best parts are really the best parts. Yes, you can read a summary of a book instead of a book, or watch the trailer instead of the movie, or read the executive summary of the consultant’s report instead of the whole thing… but the parts you miss are there for a reason. – Seth Godin
A listing of some very inspirational quotes here. The medium these quotes were provided was Twitter. Two things: 1. If you have not signed up for Twitter, do so now; 2. If you do not study Eben Pagan, do so now. One last thing, you can follow me on Twitter here.
