Below is an article written for an NADA publication regarding internet sales best practices written by Phil Sura at Unity Works Media.
Let me know what you think.
Redesigning and Refocusing Your Approach to the Market
If you take the teaching points from the sales masters of yesterday and apply them to the new world of technology, you [...]

“Andy is a solid guy with a good reputation in this small industry.”
Jesse Biter, CEO, Homenet, Inc.

Check out the review below on the Blackberry Storm from automotive blogger, Alex Snyder.
First off, sorry for disappearing from Dealer Refresh again - I was on another vacation….rough life, I know.  I just got back Monday morning and thought I’d do a quick review on the Storm since it has now gone through its first [...]

Phil Sura, VP Automotive Division, Unity Works Media, Inc.
Hospitals have to be the most inefficient models in existence. During a trip to Boston, I was required to visit an emergency room for a spider bite. I knew that I needed some antibiotics to fight a small infection and I was disappointed to discover that Boston [...]

Everyone knows the economic downturn has caused dealerships to examine their expenses with a scalpel. Dealerships are literally in a fight for survival based upon their expenses because most incomes are drastically shrinking. We know there are successful dealerships weathering through the storm because of their innovation and adapting to the challenging economic [...]

In my previous two posts, “Learn online business strategies not just automotive online strategies” and “Now it’s time to get serious about that internet thing. Are you serious?!,” I implied that automotive dealerships need to stop treating their internet departments like a detached part of their dealership. Instead, embrace their online strategies [...]